European Parliament Elections 2024 Get Out To Vote

In 2023, WeMove Europe gGmbH initiated a new project: EP Elections 2024 Get Out To Vote. Calling on partners across Europe, a European wide coalition was created to promote European democracy and raise awareness about the 2024 EP elections. In partnership with the OPEN network, the project endeavoured to engage European citizens in the 2024 European elections, with a focus on boosting voter turnout, particularly among the youth.

Harnessing the wide network of civil society groups, the initiative aimed to engage diverse communities, tackle pivotal issues like climate change, and amplify voices advocating for progressive change. Through coalition-building and targeted outreach, the project sought to promote a more inclusive and sustainable vision for Europe. Rooted in grassroots activities and digital innovation, the project was a collaborative effort to shape the future of Europe.

For the implementation, a project coordinator and a contracts manager were hired in 2023. To mobilise people in key countries, WeMove Europe gGmbH hired local Community Organisers in Spain, France and Poland, while our coalition partners covered other important EU countries. WeMove Europe’s campaign around the 2024 European elections focused on mobilizing undecided voters across different countries in Europe.

In Poland, the campaign emphasized both online and offline outreach, including 11 targeted mailings and two key webinars to engage citizens. The first webinar focused on how individual votes impact the European elections, and the second offered guidance on how to encourage others to vote. In addition, 9,000 flyers and 500 posters were distributed across Poland, with members participating in 52 distinct actions to raise awareness. A notable event in Warsaw, titled “Europe (Still) Can Be Liked,” brought together 45 participants to discuss European issues, helping to strengthen the community’s engagement. A social media video, “What’s After 20?”, was central to the campaign, encouraging people to actively shape Europe’s future. Digital content, including Instagram posts and videos, saw widespread engagement, with significant reach and interaction. In Spain, collaborations with various organizations helped amplify the campaign's message. The messaging focused on practical, everyday issues such as housing, women’s rights, and climate action, framing them as European problems requiring collective action. The campaign started with training sessions offline and later shifted to online formats to ensure broader participation. To further engage the audience, the campaign used accessible materials like self-printable posters and digital content shared across social media platforms. Videos addressing key issues garnered significant attention and engagement. By blending grassroots tactics with digital strategies, the campaign effectively built a sense of community while focusing on issues that directly impacted voters' daily lives.

In France, WeMove Europe utilized a combination of grassroots actions and digital engagement to increase voter turnout. Volunteers participated in street canvassing, educating people about the importance of voting and proxy voting. Additionally, a "Triple the Vote" action encouraged voters to remind others to vote, leveraging peer-to-peer actions. The campaign also worked with influencers through the "Nail the Vote" initiative, where election-themed nails were distributed to raise awareness. These influencers helped extend the campaign’s reach, especially through Instagram, where their posts garnered significant views and engagement, amplifying the message to a broader audience. Social media was a crucial tool across all three countries, driving engagement and creating awareness.

Relational organizing was a key strategy for WeMove Europe in this campaign, encouraging individuals to leverage their personal relationships to encourage others to vote. In total, WeMove's campaign generated over 147,000 actions, including sign-ups, shares, and petitions. This demonstrates the power of combining grassroots mobilization with digital engagement in driving electoral participation and activism across Europe.